SCARFSHOP

Art direction completed in the creative practice MADROSA
with Rosa Raarup in 2024,
for Minneapolis-based designer
SCARFSHOP.

SCARFSHOP creates high quality scarves, socks, hats and bags using low impact materials and methods. Their hand dyeing process is dedicated to reducing waste and excluding harmful chemicals.

 MADROSA was hired to art direct, style and model a new bag collection made of organic cotton, thoughtfully designed to produce zero waste. Our photoshoot paired animate and inanimate props in different materials and textures to exude whimsy and delight.





photography by Chelsea Oland

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